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Deep Brain Consulting - Our team

Creative thinking and longstanding experience are our guarantees for surprising insights

We have set ourselves the task of providing our clients with profound and surprising insights into the “soul” of their target audience. Creative thinking and our many years of experience guarantee it.

We have worked together for many years, are aware of each other’s potential, and inspire each other in a spirit of productive teamwork.

Tina Illichmann
studied psychology at the University of Mannheim, then involved in clinical practice (psychosomatics), research (Heidelberg University of Education) and teaching (University of Heidelberg). After moving into psychological market research, she initially worked as a full-time employee and later on as a freelance project manager for the Ernest Dichter Institute and other qualitative/psychological research institutes.
Clients: Wella, Procter & Gamble, Goldwell, Mercedes Benz, General Motors, Fiat, Unilever (Food, Personal Care), Boehringer-Ingelheim, Schwartau, Kraft Foods, Braun/Gillette, Johnson Wax and others.

Carlo Hartmann
studied sociology, psychology and communications at the University of Mainz, after having previously completed studies in visual communication. He worked initially as a project manager and then for many years as managing director of the Ernest Dichter Institute, a respected qualitative-psychological research institute.
Clients: Commerzbank, Unilever, Renault, Hornbach, Lufthansa, ARD, ZDF, PricewaterhouseCoopers, Campbell’s, Rolf Benz, Ogilvy & Mather, Heimat, Rotkäppchen-Mumm, Lorenz-Bahlsen, Vorwerk, Alpina, Easy Credit, Eckes-Granini and others.

Many of these clients have been looked after at home as well as internationally. This means that both of us have a substantial record of experience and skills in researching culturally comparative marketing issues and insights.