Approach
Between eclecticism and reductionism
Seduction by reductionism
Avoiding dangerous "explanatory traps"
Multidimensionality as a guiding principle
The multidimensional perspective enables a holistic approach
First core component: creativity
Second core component: multiperspectivity
The great relevance of the unconscious and the emotions
Emotion and cognition are no contradictions
Psychological motives as an overall explanatory and analytical model
Three motivational clusters: activation, dominance, structuring
Deep Brain Approach: paving the way for innovative and unusual strategic methods

Seduction by reductionism

The attractiveness and seductiveness of reductionist and one-dimensional potential explanations for human behaviour have recently increased rather than decreased. Some practitioners tend to give in to the suggestion, and along with it to the illusion, of being able to use one approach only and in doing so to “crack the human mind and their target group” effectively.

In a world that is becoming ever more complex, a one-dimensional explanation has enormous appeal. Once you have chosen it, it gives you the feeling of holding the key to an overall “perception of the world”. This key appears to give you direct access to the “truth” and, at the same time, to save you from your own questionings or those of others.

A one-dimensional approach works as a virtual “explanatory fortress” that with its shielding logic seems to offer an easy defence against competing explanatory models and theories. In addition, its strong focusing suggests that by applying it you can reduce the complexity of the question.

Depending on the latest trend and on one’s own ideological position, the main focus in explaining human behaviour is either on neurobiological or psychological or sociological or even on economic approaches. What is more, any other approach is being marginalised or completely ignored.

In addition, in your favoured academic discipline you will quite often be sold a particular approach, school of thought or professorial authority as the only true one that explains everything. Taken to its extreme, this promotion of the ultimate truth of one exclusive approach may find its expression in a particularly futuristic and inventive labelling. This labelling, in turn, will by its sheer suggestiveness function like a proof – i.e. it will make you believe that this is the approach you can trust.
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