Approach
Between eclecticism and reductionism
Seduction by reductionism
Avoiding dangerous "explanatory traps"
Multidimensionality as a guiding principle
The multidimensional perspective enables a holistic approach
First core component: creativity
Second core component: multiperspectivity
The great relevance of the unconscious and the emotions
Emotion and cognition are no contradictions
Psychological motives as an overall explanatory and analytical model
Three motivational clusters: activation, dominance, structuring
Deep Brain Approach: paving the way for innovative and unusual strategic methods

Deep Brain Approach: paving the way for innovative and unusual strategic methods

The Deep Brain Approach is placing strategic developments and objectives in the context and overall perspective of psychological, sociological, neurobiological and cultural relations, hypotheses and theories. In addition, it works with a productive combination of creativity and multiperspectivity (triangulation), in order to achieve the greatest possible knowledge for the strategic problem to be addressed.

The Deep Brain Approach avoids the “explanatory traps” we have described, and aims for a holistic integration of differing and possibly even seemingly contradictory explanatory approaches and hypotheses.

With its open-ended and hence non-fundamentalist attitude, it also captures insights and realms of perception that remain inaccessible to other approaches. Thus, the Deep Brain Approach paves the way for innovative and unusual strategic methods.

In a rapidly changing world and with the need to “track” the development of people and markets continuously, there is no point in looking for a single, perfectly timed strategy. What is needed instead is thinking in terms of options, scenarios and alternatives. The Deep Brain Approach is ideally designed for this.
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