Approach
Between eclecticism and reductionism
Seduction by reductionism
Avoiding dangerous "explanatory traps"
Multidimensionality as a guiding principle
The multidimensional perspective enables a holistic approach
First core component: creativity
Second core component: multiperspectivity
The great relevance of the unconscious and the emotions
Emotion and cognition are no contradictions
Psychological motives as an overall explanatory and analytical model
Three motivational clusters: activation, dominance, structuring
Deep Brain Approach: paving the way for innovative and unusual strategic methods

First core component: creativity

Creativity in all its various manifestations (analytical, research, revelatory and explanatory creativity) is a core component of the Deep Brain Approach.

1. This is because creativity, firstly, plays a major role in revealing cross-links and connections between theories, hypotheses and empirical studies within a scientific discipline, but also between various disciplines in particular. A creative approach helps us raise additional explanatory potential beyond the traditional access routes and pathways.
 
2. Creativity is, secondly, important for the examination, analysis and redefinition of a specific insight or strategic problem we are dealing with. Only a creative approach establishes an opportunity for us to go beyond superficial observations and include additional and new dimensions. From these we can make deductions that are of interest and strategically effective.
Consultants