Approach
Between eclecticism and reductionism
Seduction by reductionism
Avoiding dangerous "explanatory traps"
Multidimensionality as a guiding principle
The multidimensional perspective enables a holistic approach
First core component: creativity
Second core component: multiperspectivity
The great relevance of the unconscious and the emotions
Emotion and cognition are no contradictions
Psychological motives as an overall explanatory and analytical model
Three motivational clusters: activation, dominance, structuring
Deep Brain Approach: paving the way for innovative and unusual strategic methods

Avoiding dangerous "Explanatory traps"

Seeking to explain human motives and human behaviour with only one explanatory approach is usually insufficient. With a “reductionist” method of this kind you find yourself caught in “explanatory traps” which distort the overall view of a phenomenon and simulate a false sense of security when it comes to the findings and their evaluation.

The following “explanatory traps” especially are dangerous:

1. The “bio” or “neuro” trap

(Reduction of human behaviour to biological categories; using “hardware” to explain the “software”; the neuro-synapses as virtual “sources of meaning” and central determining factor)
 

2. The “psycho” trap

(Reduction of human behaviour to individual and psychological categories; using the “individual” to explain the collective and the “social”; individuals as “sources of meaning” and central determining factor)
 

3. The “socio” trap

(Reduction of human behaviour to social and collective categories; using the “collective” and the “social” to explain the individual’s actions; societal structures and society as “sources of meaning” and a central determining factor)


It may be advantageous to move in a coherent explanatory realm by using this method. However, each one of these reductionist traps restricts the view of human behaviour, curtails, simplifies and lulls one into a false sense of security when it comes to the explanatory value of and the solution to the particular problem at hand.
Consultants