Approach
Between eclecticism and reductionism
Seduction by reductionism
Avoiding dangerous "explanatory traps"
Multidimensionality as a guiding principle
The multidimensional perspective enables a holistic approach
First core component: creativity
Second core component: multiperspectivity
The great relevance of the unconscious and the emotions
Emotion and cognition are no contradictions
Psychological motives as an overall explanatory and analytical model
Three motivational clusters: activation, dominance, structuring
Deep Brain Approach: paving the way for innovative and unusual strategic methods

Psychological motives as an overall explanatory and analytical model

A further characteristic of the Deep Brain Approach is that we always take account of individual motives as a frame of reference when analysing human behaviour.

Motives, i.e. the prime movers of our behaviour, usually derive from several of the influential levels of human behaviour that have already been addressed (body, mind, society, culture).

For example, physical activity (as a single motive) is defined especially by its bodily component, although it also has a strong mental and sociocultural relation. Motives and emotions are very closely connected and are mutually pervasive.

A look at the range of different motives (Steven Reiss distinguishes 16 basic desires: power, independence, curiosity, acceptance, order, saving, honor, idealism, social contact, family, status, vengeance, romance, eating, physical exercise and tranquility) will, ad hoc, give first hints at the impact that the above-mentioned levels of influence exert on the various individual motives.
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